front cover of Cookery
Cookery
Food Rhetorics and Social Production
Edited by Donovan Conley and Justin Eckstein
University of Alabama Press, 2020
The rhetoric of contemporary food production and consumption with a focus on social boundaries

The rhetoric of food is more than just words about food, and food is more than just edible matter. Cookery: Food Rhetorics and Social Production explores how food mediates both rhetorical influence and material life through the overlapping concepts of invention and production. The classical canon of rhetorical invention entails the process of discovering one’s persuasive appeals, whereas the contemporary landscape of agricultural production touches virtually everyone on the planet. Together, rhetoric and food shape the boundaries of shared living.
 
The essays in this volume probe the many ways that food informs contemporary social life through its mediation of bodies—human and extra-human alike—in the forms of intoxication, addiction, estrangement, identification, repulsion, and eroticism. Our bodies, in turn, shape the boundaries of food through research, technology, cultural trends, and, of course, by talking about it.
 
Each chapter explores food’s persuasive nature through a unique prism that includes intoxication, dirt, “food porn,” strange foods, and political “invisibility.” Each case offers new insights about the relations between rhetorical influence and embodied practice through food. As a whole Cookery articulates new ways of viewing food’s powers of persuasion, as well as the inherent role of persuasion in agricultural production.
 
The purpose of Cookery, then, is to demonstrate the deep rhetoricity of our modern industrial food system through critical examinations of concepts, practices, and tendencies endemic to this system. Food has become an essential topic for discussions concerned with the larger social dynamics of production, distribution, access, reception, consumption, influence, and the fraught question of choice. These questions about food and rhetoric are equally questions about the assumptions, values, and practices of contemporary public life.
 
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front cover of Prophets, Gurus, and Pundits
Prophets, Gurus, and Pundits
Rhetorical Styles and Public Engagement
Anna M. Young
Southern Illinois University Press, 2014

In Prophets, Gurus, and Pundits, author Anna M. Young proposes that the difficulty of bridging the gap between intellectuals and the public is not a failure of ideas; rather, it is an issue of rhetorical strategy. By laying a rhetorical foundation and presenting analytical case studies of contemporary “public intellectuals,” Young creates a training manual for intellectuals who seek to connect with a public audience and effect change writ large.

Young begins by defining key aspects of rhetorical style before moving on to discuss the specific ways in which intellectuals may present ideas to a general audience in order to tackle large-scale social problems. Next, she defines the ways in which five crucial turning points in our nation—the rise of religious fundamentalism, a growing lack of trust in our institutions, the continued destruction of the environment, the ubiquity of media and information in our daily lives, and the decline of evidence-based reasoning—have set the stage for opportunities in the current public-intellectual dialogue.

Via case studies of such well-known personalities as Deepak Chopra and Professor Cornel West, Young goes on to reveal the six types of public intellectuals who achieve success in presenting scholarly ideas to audiences at large:

The Prophet presents the public’s sins for contemplation, then offers a path to redemption.

The Guru shepherds his or her flock to enlightenment and a higher power.

The Sustainer draws upon our natural and human resources to proffer solutions for social, political, and ecological systems.

The Pundit utilizes wit and brevity to bring crucial issues to the attention of the public.

The Narrator combines a variety of perspectives to create a story the average person can connect with and understand.

The Scientist taps into the dreams of the public to offer ideas from above and beyond the typical scope of public discourse.

At once a rallying cry and roadmap, The Politics of Thinking Out Loud draws upon rhetorical expertise and analysis of contemporary public intellectuals to offer a model for scholars to effectively engage the public—and in doing so, perhaps forever change the world in which we live.

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